Lights, Camera, Action!
Lights, Camera, Action! is produced exclusively for NCAS by Network TV veteran Ed Berliner. The program is designed to instruct student-athletes as well as university administration, staff and faculty on how to properly deal with all factions of media coverage with attention paid to insuring the University is always presented and judged in a fair and positive manner by the media and the general public.
The Training Model
Each session is directed by Ed Berliner utilizing a multi-media interactive presentation. Video examples from network and regional television and radio coverage are produced for a seamless integration with questions and comments designed to make the audience think and discuss. Audience members are asked their reaction to a specific instance before having the reasons and consequences of that instance explained to them, thus working from their own experiences and then explaining the reasons and thought process behind each instance.
Lights, Camera, Action! is specifically designed to develop positive media habits for every individual, from the star athlete and others in the athletic community. Lights, Camera, Action! places every member of the audience in specific situations and then helps to correct any errors in judgment that may be used in a negative fashion directed at the university, team and/or the individual.
Lights, Camera, Action! will train up to 100 student-athletes per 90-minute session with a separate training scheduled for athletic department staff, coaches and administrators.
Program Goals
- Raise awareness of how the media covers stories, events and individuals
- Learn how to recognize and avoid media tricks and turn them into an advantage
- Challenge students to think about issues and stories being covered
- Understand the ramifications of media and public perception and how to use both to the individual’s advantage
- Recognize how to present a positive image for the individual and the University
- Define and create role models proactive in understanding and correcting negative images
What Makes LCA Unique
- The NCAS Lights, Camera, Action! Program is taught by a 25+ year veteran of television/radio news and sports, from the national and regional level.
- Unlike other media trainers, Ed Berliner continues to work in the media as a network correspondent and Producer of national/regional/international news and sports stories. www.speedingbulletmedia.com
- Lights, Camera, Action! uses real-life examples of current media coverage in all forms of media, including Internet blogs and international web sites.
- Lights, Camera, Action! is not a lecture but a dynamic and interactive presentation relating to each individual and encouraging them to become part of the learning process.
- Lights, Camera, Action! includes and forwards the teaching principals of both the Mentors in Violence Prevention (MVP) National Program and Teamwork Leadership Institute (TLI), focusing on addressing men’s violence against women and diversity education.
- Lights, Camera, Action! is the only media training program associated with and presented in partnership with the National Consortium for Academics and Sports.
- The Lights, Camera, Action! presentation is constantly being updated to include new examples of media coverage.
- Lights, Camera, Action! uses real-life and current examples of media coverage in the specific State/City/region where each University is located.
- Lights, Camera, Action! instructs not only coaches and athletes, but can be utilized for members of the University Administration for dealing with non-sports related issues.
- The Lights, Camera, Action! package includes a special class for Sports Information Directors and their staff, Marketing and Sales staffs, and Public Affairs/Communications Departments and their staffs.
- The Lights, Camera, Action! package includes 365/24/7 “crisis management” availability.
- The Lights, Camera, Action! package maintains a hard line on the budget of each University and works to make it affordable for every school.